Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine.

For each visitor that clicks on your link you are charged at a specified rate.  An example is Google Adwords.

Basically, you are bidding to be either the No.1, 2 or 3 spot in the sponsored links section on a search results page. 

What you pay for your “bids” depends on the keywords selected and the more popular the keyword, the higher the bid. 

Benefits

• Extremely targeted – your ads are shown only when users are actively looking for a your specific product/service
• Can be geo-targeted – only show ads in your area
• Trackable results
• You can set your own budget!

It includes the following:

• Keyword research and optimisation
• Creation anbd expansion of ads
• Pruning of low performance keywords and ads
• Professional account management
• Structured campaign management
• Optimisation and expansion of ad groups
• Budget management
• Ad tracking
• Improvement of Quality Score.

How the Google Adwords service works

• We manage all aspects of your Googe Adwords account.  We start by identifying the aims of your campaign/s, and from there handle the keywords, match options, bid, budgets, ads and tracking on an ongoing basis.

Benefits of the Google Adwords Management Service

• Set it and forget it; we handle everything for you
• Utilize your time in expanding other areas of your business
• Improve your ROI
• Stop wasting money
• Start pulling-in low-cost, targeted traffic
• Receive monthly reports detailing all aspects of any changes, alterations and results

What's the cost for this service?

• $399/mth (excludes budget spent on campaign bidding)